Marketing and advertising businesses run on relationships with clients, media partners, technology vendors, and the professional communities that generate the talent and ideas that make campaigns work. This category covers the marketing and advertising industry from a professional networking and industry connection perspective: how agencies build client relationships and creative partnerships, how marketing businesses connect with media owners and technology vendors, and how marketing professionals engage with the industry associations and peer communities shaping the discipline. You’ll find resources for marketing professionals building their professional networks, agencies developing client referral relationships, and advertising industry participants connecting with the communities where strategy, creativity, and media intersect. Great marketing requires great relationships and building them is how the best in this business do it consistently.
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